Ferragamo drivers: Adding your own identity to luxury shoes
Who doesn’t covet a pair of indulgent Ferragamo shoes that have been individualised to their own style and identity?
Recently, a modern trend in the world of luxury fashion has been the introduction of a made to order or customisation service for pre-existing iconic products. Brands such as Gucci, Louis Vuitton, Prada and Burberry have all indulged in this concept with a choice of their iconic handbags, scarves and shoes.
This year Salvatore Ferragamo launched a modern made to order rendering of an emblem of the brands legacy and their diligence to innovation, the renowned driving shoes. These shoes fit right into a polished and refined wardrobe of a cosmopolitan jet-setter and now empower customers to fashion their own interpretation reflecting their individuality. The customers are enabled to voyage in the discipline of artisanship by nominating the materials, colours and hardware that combine together to mould their perfect shoe. This special service promotes exclusivity and develops a connection between the customer and the brand. The shoes showcase novelty derived from the standard Ferragamo moccasins integrated with the modelling of a modern shoe. Significant durability has been engineered by technologically refurbishing the soul with the inclusion of rubber inserts. Being ergonomically fit, the shoes offers exceptional resilience.
Along with a notable sole construction, the shoes feature the hallmark Gancio symbol. Customers can choose from an array of luxury materials such as crocodile, ostrich and calf. The colour options range from classic black to ultramarine and optical white. The colour of the sole and the lettering on shoe are also available for customisation and all these preferences can be submitted easily through the online web configurator at home or in the store.
In this modern world where luxury fashion is becoming a necessity for many and designer handbags are replacing diamonds as a girl’s best friend, customisation brings a unique advantage to the customer where it induces exclusivity and personal preference.
After all, what can be better than designing your own exclusive pair of Ferragamo shoes?